The Chasetown-based company, which develops housing schemes across the Midlands, has pledged £45,000 to boost girls’ handball.
The three-year package will support the development of the sport in schools and clubs in the region and comes on the back of an initial £25,000 sponsorship programme.
The new package is the largest non-government backed investment in British handball and will be used to run courses across 20 schools in the West Midlands, Staffordshire, Shropshire, Derbyshire and Leicestershire over the next three years.
The funding will also help support two female clubs, Olympia Cannock and B73 Handball, based in Sutton Coldfield.
Nenad Popovic, who runs ScoreUK, the consultancy running the sports programme, said: “This is a tremendous commitment by Cameron Homes and a great opportunity for schools to embrace the sport at no cost.
“We have enlisted three of the top coaches in the country to work with girls to ensure that the region will continue to produce top female players.”
Ian Burns, managing director of Cameron Homes, said “Cameron and our sister company Galliers are delighted to extend our involvement in girls’ handball following the success of the initial year.
“With the very best coaches on board, and new equipment, we are sure that the scheme will have a major impact on female sport in the region.”
John Swannell, head of physical education at Chase Terrace Technology College in Burntwood, one of the first schools to benefit, said that introduction of handball with an expert coach and fantastic equipment, had sparked an enthusiasm for this new activity.
He commented: “It has been a pleasure to see the increase in enjoyment, activity and healthy competition. I look forward to the development of girls’ handball over the next three years and all the benefits this will bring to our students.”
Cameron’s funding announcement is expected to breathe life into the sport, which had its elite level funding completely cut by UK Sport following the London 2012 Olympics.
The initial investment scheme - launched in July 2015 - has already had a dramatic effect on the region, with Staffordshire girls winning the national county championships and Olympia Cannock providing the national youth player of the year, Atalia Imbanga.