The Burntwood-based company, which develops housing schemes across the Midlands, has pledged £45,000 to boost girls’ handball.
The three-year package will support the development of the sport in schools and clubs in the region and comes on the back of an initial £25,000 sponsorship programme.
The new funding is the largest non-government backed investment in British handball and will be used to run courses across 20 schools in the West Midlands, Staffordshire, Derbyshire, Leicestershire and Shropshire over the next three years.
Nenad Popovic, who runs ScoreUK, the consultancy running the sports programme, said: “This is a tremendous commitment by Cameron Homes and a great opportunity for schools to embrace the sport at no cost.
“We have enlisted three of the top coaches in the country to work with girls to ensure that the region will continue to produce top female players.”
Ian Burns, managing director of Cameron Homes, added: “Cameron is delighted to extend our involvement in girls’ handball following the success of the initial year. With the very best coaches on board, and new equipment, we are sure that the scheme will have a major impact on female sport in the region.”
Hayley Waddell, a PE teacher at The Pingle School, said that they felt very lucky to be included in the Cameron initiative.
“140 female pupils receive coaching and our after-school club has 16 regular performers. Our students thoroughly enjoy the new experience - it is fun, competitive and the regular club participation shows how the girls have embraced it. Some of the club students did not attend any other sports clubs and therefore it had a positive impact on increasing pupils’ participation.
“Without the Cameron initiative they would never have picked up a handball and we are grateful to them for this opportunity. We are now putting a handball element into a sports day this year.
“Hopefully we may have found some future elite performers.”