Cameron Homes has handed over £1,000 to a group of mothers in Hill Ridware, near Rugeley, who are behind the plan.
Cameron, based in Chasetown, is building a range of 48 family homes at its Austen Grange development in the village and has donated the money to the £60,000 appeal.
Kate Townsend, one of the mums who are leading the fund raising, said she was very grateful for the £1,000 cheque.
“It is going towards the cost of refurbishing the Hill Ridware playground, which is designed for children up to the age of 11 and is in parts over 20 years old,” she explained.
“With the influx of new housing and increasing numbers of children in the village we thought it was about time we had better and more exciting play facilities.
“Fund raising is underway now and this donation from Cameron will help us to reach our target.”
Plans are being drawn up for the new playground, near the village hall, which will have areas designed specifically for toddlers and for older children.
Danielle Goffe-Wood, marketing manager of Cameron Homes, said that the company was happy to help.
“We wish the group well with their venture and look forward to seeing the new playground being enjoyed by local youngsters in the near future,” she commented.
Cameron has sold more than half the homes at Austen Grange, where prices for properties currently on the market range from £289,950 to £469,950.
As part of its planning conditions the firm has paid over £232,000 to Lichfield District Council as a contribution to community initiatives. The money is being spent on primary school education facilities, provision of public open spaces, encouraging participation in sport and physical activity and leisure facilities, conservation and traffic calming measures.
A crowdfunding page has been set up to raise money for the playground project. Details can be found at: